What I’ve Learned Coaching 200+ Entrepreneurs: Transforming Your Approach to Sales

In this episode, Mariah dives deep into the common challenges entrepreneurs face with sales and shares valuable insights gained from coaching over 200 entrepreneurs. If you’ve ever felt uncomfortable or even gross about selling, you’re not alone. This episode explores why selling feels awkward, how to overcome these feelings, and how to transform your mindset about sales.

✿ Key Topics Discussed:

• The Universal Struggle with Sales (00:00)
• Understanding why selling feels gross for many entrepreneurs.
• The emotional challenges associated with sales conversations.
• From Passion to Sales (02:08)
• How loving your business isn’t enough for consistent sales.
• The difference between being passionate about your business and the necessity of effective selling.
• The Sales and Marketing Distinction (05:41)
• Clarifying the difference between marketing and selling.
• Why creating content alone isn’t enough to drive sales.
• Changing Your Sales Mindset (07:27)
• Embracing the fact that your business needs to operate like a business.
• The importance of being upfront and consistent with your sales messaging.
• Educating Through Sales (09:05)
• Viewing sales as an educational process rather than a manipulative one.
• How to ethically present your offers to potential customers.
• The Power of Repetition and Information (11:04)
• The need for repeated messaging and providing ample information to potential buyers.
• Strategies for giving people enough opportunities to make a buying decision.
• Engaging in Genuine Sales Conversations (12:15)
• How to have genuine and supportive sales conversations.
• Asking the right questions to help prospects determine if your offer is a good fit.
• Overcoming Sales Discomfort (14:58)
• Personal insights on overcoming the discomfort of selling.
• How to develop a positive relationship with sales and enjoy the process.
• Resources and Support (16:08)
• Introduction to Mariah’s Business Academy and its sales module.
• How the academy can help with sales strategies and messaging.

✿ Actionable Takeaways:

1. Shift Your Mindset: Embrace sales as an essential part of your business, not just a necessary evil. View it as an opportunity to educate and help potential customers.
2. Separate Sales from Marketing: Understand that marketing creates awareness and interest, but selling involves direct conversations and follow-ups.
3. Practice and Repetition: Regularly engage in sales conversations and practice your messaging to become more comfortable and effective.
4. Provide Ample Information: Ensure your potential customers have all the information they need to make an informed decision.
5. Join a Community: Consider joining Mariah’s Business Academy or other supportive communities to refine your sales skills and gain valuable feedback.

CHECK OUT THE EPISODE NOW ⤵️