In this episode, we dive into social media strategy with a special guest from Social Kat Media, a certified social media strategist who helps small business owners take charge of their marketing. We uncover the number one lie people tell themselves about Instagram—and how to overcome it—while offering practical tips on creating a social media strategy that feels manageable and fun.
If you’re a millennial small business owner struggling to keep up with Instagram trends and content demands, this episode will guide you toward finding balance, reducing stress, and building a personal brand that connects with your audience.
✿ Key Highlights:
The Biggest Instagram Myth: Kat explains the common misconception that scheduling posts hurts performance. In reality, Instagram provides scheduling tools for a reason: to make content creation easier. Stop overthinking and start using these features!
Finding Social Media Balance: Many business owners feel overwhelmed by the need to post constantly. Kat emphasizes setting time limits and being intentional about your time on social media. By focusing on key goals before opening the app, you can avoid the mindless scroll.
Minimum Viable Content Strategy: How often should you post on Instagram? Aim for at least one post per week, even when you’re busy. This will help you stay visible to your audience and give you space to get more creative with content when you have the time.
Themed Days and Consistency: Posting with themed days in mind (like “Tip Tuesday” or “Behind-the-Scenes Friday”) can make content creation more manageable. However, it’s important to check in regularly on your posts’ performance to ensure they’re supporting your business goals.
Embrace Personal Branding: Whether you’re a solopreneur or running a larger team, personal branding is essential. People connect with people, so showing the faces behind the business helps build trust and enhances your audience’s connection to your brand.
Mindset Shifts for Social Media Success: Social media doesn’t have to feel like a burden. Having a solid strategy, setting boundaries, and approaching it with the right mindset can save you time and stress. A social media coach or support group, like Kat’s program Social with Kat Club, can also help you manage your online presence with ease.
Guest Program: Social with Kat Club
Kat’s program offers tailored social media strategies, monthly workshops, Q&A sessions, and ongoing support for small business owners who want to master social media without the stress. Sign up for the waitlist and get personalized guidance on how to create content that connects and converts.
✿ Episode Takeaways:
Stop believing the lie that scheduled posts underperform—embrace Instagram’s tools to simplify your content strategy.
Set time boundaries on social media to reduce overwhelm and increase productivity.
Create a personal brand that resonates with your audience and builds trust.
Start small with consistent posting and gradually build confidence in sharing personal content.
This episode is a must-listen for millennial entrepreneurs who want to simplify their Instagram strategy, find balance, and create a personal brand that stands out.
✿ LINKS
CHECK OUT THE EPISODE NOW ⤵️
✿ Keywords:
Instagram strategy for small business, Instagram content scheduling, personal branding tips, social media mindset, social media balance, branding for entrepreneurs, social media overwhelm, Instagram growth tips, social media for millennial entrepreneurs, social media coaching
Hey! I'm Mariah. I help service providers pivot and expand so their business fits their life - and their dreams.
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