Finding your authentic brand voice can feel overwhelming, especially for millennial small business owners juggling countless responsibilities. In a recent episode of the Make It Happen podcast, host Mariah Scrivens and guest Kristin Lawton of District Brand Bar explored how to use AI tools like ChatGPT to create a brand that feels uniquely yours. Kristin, a self-proclaimed “marketing mixologist,” shared her expert strategies for blending personal identity into business branding while reducing the overwhelm.

✿ Key Takeaways

Why Your Brand Voice Matters

Your brand voice is more than just how you communicate; it’s how you connect. Kristin emphasizes the importance of infusing personality into branding to build trust and authenticity with your audience. With over 20 years of experience, she’s perfected the art of crafting messaging that resonates, helping solopreneurs and small business owners stand out while staying true to their values.

Using AI to Build Your Brand

AI tools like ChatGPT can streamline branding, but they need proper training to reflect your authentic voice. Kristin introduced the idea of creating a “dating profile” for yourself—a collection of personal traits, interests, values, and even social habits. By feeding this information to ChatGPT, you help it understand your unique essence before diving into business specifics.

Kristin also recommends incorporating insights from personality assessments, such as Myers-Briggs or Enneagram, to enrich your brand’s identity. This thoughtful approach ensures your AI-powered branding efforts feel genuine and human.

Actionable Branding Steps

1. Create Your Profile: Gather personal attributes and values to craft a “dating profile” for your brand.

2. Train ChatGPT: Use specific prompts to guide AI in analyzing your personality and aligning it with your business.

3. Be Authentic: Blend personal experiences into your messaging to form genuine connections with your audience.

4. Iterate and Refine: Consistently tweak your brand voice as you learn and grow, using AI as a supportive tool.

Ready to unlock your authentic brand voice? Listen to the full episode of Make It Happen for actionable tips from Kristin. Don’t forget to check out her resources below to take your branding to the next level.

CHECK OUT THE EPISODE NOW ⤵️

✿ Links

Connect with Kristin Lawton:

• The Brand Voice Mixer – Crafting Your Unique Brand with ChatGPT: Get the guide here
• Website: districtbrandbar.com/quiz
• Instagram: @districtbrandbar

✿ Keywords

Branding tips, personal branding, ChatGPT branding, AI for branding, brand voice, Kristin Lawton, District Brand Bar, marketing mixologist, brand identity, solopreneur branding, AI tools, small business marketing, authentic branding, cohesive branding, The Brand Voice Mixer